Pointy head misses the point
Tuesday, June 26th, 2007It is sometimes a thin line between parody and reality. Exhibit A: The reaction from a Massachusetts journalism professor to a recent report on campaign contributions by news people.
You may recall the report, in which MSNBC detailed the campaign contributions made by 144 journalists over the past few years. (I mentioned it last week, but I won’t make you dig through my archive. You can find the story here.) I thought it was a fine bit of reporting. The story explained the methodology, solicited comment from everyone named, and best of all its author didn’t try to amp up the findings. Information was provided carefully, and readers were free to draw their own conclusions of its significance.
But then came the professor, Chris Daly, who on his blog outlined several complaints about the MSNBC report. His very first objection was about the story’s headline, which was this: “Journalists give campaign cash.” Daly commented, “Note the ambiguously unmodified noun ‘journalists’ — Does that mean all journalists? Most? Many? Some? Who knows?”
Who knows? Well, that would be anybody who read the story. And this is coming from a guy whose blog site is “journalismprofessor.com.” Uh, Chris? Is there only one journalism professor in the world? Isn’t your domain name itself ambiguously unmodified? Just saying.
But the pecksniffian professor’s parade of giggles was only starting. He went on to propose a headline with more context. Daly, after calculating that the 144 journalists mentioned in the MSNBC report constitute 0.1 percent of the industry’s total of newspeople, said the headline could have been: “99.9 % of U.S. journalists do not donate to politicians.”
In that spirit, let’s apply Daly’s guidelines for headline-writing to some other news events. For instance, let’s look for this headline tomorrow: “99.9% of Iraqi civilians uninjured in mosque bombing.” Or maybe this one: “99.9% of college lacrosse players not wrongfully accused.” (It would be interesting to see, if those headlines actually made print, what Daly would have to say about them. I’m pretty sure it wouldn’t be good.)
But Daly’s best was yet to come. He then complained that the MSNBC story didn’t add up the amounts given by the 144 journalists into one grand total, nor did it tell us how that total compared to all political contributions in the same period. “I suspect it would be half a drop in a very big bucket,” he writes.
Let’s focus here, professor: The point of the story wasn’t how much or how little the journalists had given to politicians. It was that they’d even given at all.